Business Consulting & Strategy
Guiding your business growth with strategic planning, market analysis and operational expertise to help you thrive.
We blend creativity, technology and strategy to empower brands in the digital era.
TRUSTED BY LEADING BRANDS
From concept to deployment, we provide a range of services to bring your digital vision to life with style and precision.
Guiding your business growth with strategic planning, market analysis and operational expertise to help you thrive.
Designing beautiful and intuitive user interfaces and motion graphics that blend creativity with modern aesthetics for an engaging experience.
Developing robust and scalable web and mobile applications using modern technologies to deliver high‑performance digital products.
Driving targeted traffic through data‑driven search engine optimization and holistic digital marketing strategies that convert visitors into customers.
Crafting a strong, consistent brand identity that resonates with your audience and sets you apart from the competition.
Creating compelling stories and visual content that engage your customers and build lasting relationships with your brand.
Providing ongoing technical support and strategic guidance to ensure your digital products run smoothly and continue to grow.
Leveraging AI‑powered tools and automation to optimize workflows, unlock new insights and deliver smarter marketing outcomes.
Designing, developing and optimizing e‑commerce platforms that provide a seamless shopping experience and drive revenue growth.
We partner with clients to achieve tangible outcomes. Here's a look at what we've accomplished together.
Branding
A complete brand identity overhaul for a B2B financial technology client...
See MoreBranding
Creating a sophisticated and trustworthy brand for a luxury real estate agency...
See MoreDesigning
Designing a user-centric interface for a mobile wellness and health tracking app...
See MoreDesigning
A complete overhaul of a complex analytics dashboard to improve usability...
See MoreDevelopment
Developing a blazing-fast, secure, and scalable website using a headless CMS...
See MoreDevelopment
Migrating a legacy application to a modern cloud-native architecture on AWS...
See MoreSEO
Driving a 150% increase in organic traffic for a competitive online retailer...
See MoreSEO
Securing top 3-pack rankings for a multi-location home service provider...
See MoreBranding
Developing a full brand identity from scratch for a new B2B software startup...
See MoreBranding
Crafting a unique and memorable brand experience for a new coffee shop...
See MoreContent Creation
Establishing thought leadership and driving inbound leads with a content strategy...
See MoreContent Creation
Producing a series of engaging short-form videos for a viral marketing campaign...
See MoreSupport
Providing reliable 24/7 technical support and maintenance for enterprise clients...
See MoreSupport
Proactive maintenance and user support for a high-availability B2B application...
See MoreDigital Marketing
Executing a high-ROI digital marketing strategy across Google & Social Media...
See MoreDigital Marketing
Building an engaged community and driving brand awareness across platforms...
See MoreE-commerce
Building a high-conversion online store for a national fashion brand...
See MoreE-commerce
Developing a bespoke, high-performance theme for a specialty goods store...
See More
Winsper BD was founded on a simple, powerful idea: that technology and design should work in harmony to solve real-world problems. We are a team of passionate strategists, designers, and developers committed to this vision.
Today, we partner with businesses of all sizes, from startups to established enterprises, to build exceptional digital products and drive measurable growth. Our success is built on transparency, collaboration, and a relentless pursuit of quality.
Let's talk. Fill out the form below, and our team will be in touch to see if we're a good fit.
A complete brand identity overhaul for a B2B financial technology client.
Over a 12-week collaboration, our design and strategy team used Figma, Illustrator, and Notion to craft a modern fintech brand identity focused on clarity, trust, and innovation.
Nova Financial
12 Weeks
Full Brand Identity
Strategist, Designer
Nova Financial's platform was cutting-edge, but their brand felt dated. They needed a new identity that communicated "trust," "innovation," and "security" to enterprise-level clients, setting them apart from legacy institutions.
Our strategy was to reposition Nova as a "secure innovator." We focused on an audience of Chief Financial Officers and tech-savvy fund managers who value data clarity and simplicity over flashy, complex interfaces.
"Alex Chen, 42"
A detail-oriented CFO at a mid-size enterprise. Skeptical of "buzzwords," values provable ROI and a clean, reliable user experience.
Moodboard: Blending corporate trust with modern tech aesthetics.
We built a full identity system, starting with logo explorations and expanding into a complete visual language for the brand.
For headings. Bold, modern, and confident.
For body text. Highly legible and clean for UI.
The rebrand extended directly into the product. We redesigned the core dashboard to improve clarity and simplify complex data visualization, reducing user friction.
Transforming a legacy interface into a modern, data-clear user experience.
The new identity was applied across all brand touchpoints, from digital products to physical marketing materials, ensuring a consistent and professional experience.
The new brand identity was launched at a major industry trade show to universal acclaim. The new visual identity increased app downloads by 27% and improved investor presentation clarity during Series B funding. Nova Financial reported a 200% increase in demo requests and a 40% shorter sales cycle in the quarter following the rebrand.
"Winsper BD didn't just give us a new logo; they gave us a new identity. Our demo requests doubled, and our sales cycle is shorter. The results speak for themselves." — CEO, Nova Financial
200%
Increase in Demo Requests
40%
Shorter Sales Cycle
Balancing regulatory constraints with modern visuals was challenging. We learned to build a scalable design system that simplified compliance-heavy content (like terms and disclaimers) while preserving the brand's new visual appeal, ensuring both legal and design teams were satisfied.
Abdullah Main
Abdullah Main
Abdullah Main
Creating a sophisticated and trustworthy brand for a luxury real estate agency.
Over an 8-week sprint, our branding team used Illustrator, InDesign, and Figma to establish a high-end brand identity for Apex Properties, positioning them as the premier choice for luxury real estate.
Apex Properties
8 Weeks
Brand Identity
Strategist, Designer
"Apex Properties" needed to launch their new luxury real estate division. The brand had to appeal to high-net-worth individuals, conveying elegance, exclusivity, and unparalleled market expertise, instantly differentiating them from established, "old-money" agencies.
Our strategy was to create a brand that felt both timeless and modern—"legacy-in-the-making." We targeted affluent millennials and international investors who appreciate modern architecture and a seamless, tech-enabled experience.
"Michael Lee, 38"
A tech entrepreneur looking for a second home. Values architectural significance, privacy, and an agent who communicates efficiently (e.g., via a secure portal, not just phone calls).
We developed an identity system rooted in architectural forms and high-end print finishes. The logomark itself is an abstraction of a modern roofline, forming a subtle "A."
For headings. A classic, high-contrast serif that conveys elegance and legacy.
For body text. A clean, friendly, and highly-legible sans-serif for clarity.
The palette combines deep, trustworthy tones with a metallic accent to feel luxurious and premium.
The identity was designed to be versatile, looking just as strong on a digital listing as on a physical "For Sale" sign or high-end print brochure. We focused on tactile and digital touchpoints.
The brand launched successfully, immediately positioning Apex Properties as a major player in the luxury market. The consistent, high-end branding directly contributed to securing several high-profile listings within the first month, including a record-setting $15M property in the region.
"Winsper BD understood our vision from day one. They delivered a brand that feels like it's been in the luxury space for 20 years. We secured our flagship listing because we looked the part—we're already seen as a top contender." — Founder, Apex Properties
$15M
Flagship Property Secured
Top 3
Perception in Local Market
The biggest challenge was creating a sense of "legacy" for a brand-new entity. We learned that luxury branding isn't just about elegant design, but about meticulous consistency. By creating detailed guidelines for everything—from print finishes (using foil and letterpress) to website loading animations—we built a cohesive experience that *feels* established and trustworthy.
Abdullah Main
Abdullah Main
Winsper BD
Designing a user-centric interface for a mobile wellness and health tracking app.
In a 16-week design sprint, our UI/UX team used Figma to research, design, and prototype a holistic wellness app for iOS and Android, focusing on simplicity and user motivation.
Orion Health
16 Weeks
UI/UX Design
iOS & Android
Orion Health wanted to create a wellness app that combined activity tracking, mindfulness, and nutrition. The challenge was to present a large amount of complex data (steps, calories, sleep, meditation time) in a way that was simple, motivating, and not overwhelming for the everyday user, preventing the "data fatigue" common in other health apps.
We adopted a user-first, "gentle motivation" methodology. The entire process was built around rapid prototyping and testing with real users. We focused on celebrating small wins and creating a calming, non-judgmental interface.
"Sarah, 29"
A busy young professional who feels overwhelmed by work. Wants to build healthier habits but finds most fitness apps too "intense" or "aggressive." Needs a gentle nudge, not a drill sergeant.
We developed a soft, encouraging visual language. The color palette is calming, and the typography is optimized for legibility on small screens. The UI kit was built in Figma for full scalability.
The palette is inspired by nature and mindfulness, using soft gradients to create a sense of calm.
We designed a comprehensive component library in Figma, including data visualization, cards, and buttons, to ensure consistency across iOS and Android platforms.
Our process involved five full rounds of usability testing. We started with low-fidelity wireframes to test user flow and navigation, then moved to high-fidelity prototypes to refine the visual design and micro-interactions. The final design features a simple, card-based dashboard that users can customize.
The final design was intuitive and highly praised by users. Post-launch, the app achieved a 4.8-star rating on the App Store from over 10,000 reviews, and user retention in the first 30 days was 35% higher than the industry average, validating our user-first design approach.
"Winsper BD's team was incredible. They listened to our users and translated complex data into a design that feels effortless and encouraging. Our 4.8-star rating is a direct result of their meticulous UI/UX work." — Product Manager, Orion Health
4.8 Stars
App Store Rating
+35%
User Retention (vs. Average)
The primary challenge was data visualization. In early tests, users felt "guilty" if they missed a goal. We learned to use neutral language and color (e.g., "7,000 steps" vs. "3,000 steps *left*") and focused on "streaks" and "small wins" to celebrate consistency over peak performance. This positive reinforcement model proved key to our high retention rate.
Abdullah Main
Abdullah Main
Abdullah Main
A complete overhaul of a complex analytics dashboard to improve usability.
This 10-week project involved a deep collaboration between our UI/UX designers and the client's product team. Using Figma, we completely re-architected their complex analytics dashboard from the ground up.
SaaS Analytics Co.
10 Weeks
UI/UX Redesign
Figma, Notion
A marketing analytics (SaaS) client had a powerful product, but user feedback consistently mentioned a "clunky" and "confusing" interface. We were brought in to redesign their primary dashboard to reduce user friction, improve data clarity, and create a modern look.
Our strategy was "Clarity at a Glance." The key was balancing the needs of power-users (who wanted data density) with the simplicity required for new users (who felt overwhelmed). We began with a full UX audit, analyzing user heatmaps and 100+ support tickets to identify key pain points. The main issue was a confusing, multi-level navigation system.
We completely reorganized the site's Information Architecture, grouping tools by user-intent (e.g., "Analyze," "Report," "Configure") rather than by database name. Alongside this, we built a new, comprehensive design system in Figma. This included new data visualization components (charts, graphs), a consistent icon set, and scalable typography to ensure consistency and speed up future development for the client's team.
The new palette uses a dark, focused UI with bright, clear colors for data visualization, ensuring charts are easy to read and understand.
We delivered high-fidelity, interactive prototypes for the development team. This allowed us to test and validate the new user flows before any code was written, saving valuable development time. The final design features a customizable main dashboard and a simplified, top-level navigation bar.
The new design was rolled out to beta users, who reported a significant improvement in usability. After the full launch, the client saw a 20% reduction in support tickets related to "finding things" and a 15% increase in the average time-on-platform, indicating higher engagement and less user frustration.
"Our platform is now as powerful *and* as beautiful as our data. Winsper BD's design system made our dev team's life easier and our users happier. The 20% drop in support tickets says it all." — Head of Product, SaaS Analytics Co.
-20%
Reduction in Support Tickets
+15%
Increase in Time-on-Platform
The biggest challenge was migrating legacy users. Many power-users were accustomed to the old, clunky interface and knew where everything was. We learned that a phased rollout, accompanied by clear in-app tutorials and "What's New" guides, was crucial for a smooth transition and getting their buy-in.
Abdullah Main
Abdullah Main
SaaS Analytics Co.
Developing a blazing-fast, secure, and scalable website using a headless CMS.
This 4-month project involved a full-stack development effort from our team. We used React (Next.js), Sanity.io, and Vercel to build a high-performance, decoupled web platform for a major media client.
Global Media Co.
4 Months
Web Development
React, Sanity, Vercel
A major media company's flagship site was slow, clunky, and built on a monolithic WordPress install that was difficult to maintain and vulnerable to attacks. They needed a new platform that was lightning-fast (to improve Core Web Vitals), secure, and gave their editors a flexible, modern content management experience.
We proposed a **headless architecture** to decouple the frontend (the website) from the backend (the content). This provided maximum flexibility, security, and performance.
We didn't just use a CMS; we built them a custom "Content Studio" in Sanity.io. We created custom content models for their articles, author bios, and dynamic page-builder components, giving their editors the power to create complex layouts without writing a single line of code.
Our frontend team took the new UI designs and built a pixel-perfect, responsive website in Next.js. We implemented Incremental Static Regeneration (ISR) to ensure new articles were live instantly while keeping the site statically generated and fast. We also integrated with their existing ad-tech and analytics providers.
The new site was a massive success. The streamlined editorial experience allowed the content team to publish 50% more content in the first month. Most importantly, the site's performance metrics skyrocketed, directly impacting their bottom line.
"Our old site was a liability. Winsper BD built us a fortress that's also a rocket ship. Our editors are happier, our site is faster, and our SEO rankings have never been better. This wasn't just a redesign; it was a total re-platforming." — Head of Digital, Global Media Co.
<1.5s
Page Load Time (from 8s)
+25%
Boost in SEO Rankings
+50%
Editorial Publishing Speed
The biggest challenge was migrating over 10,000 legacy articles from WordPress to Sanity.io, all while preserving their SEO value. We had to write custom scripts to clean and map the old data to our new content models. This taught us the importance of a detailed content audit and migration plan *before* development even begins.
Abdullah Main
Abdullah Main
Vercel
Migrating a legacy application to a modern cloud-native architecture on AWS.
This 6-month intensive project involved our DevOps and cloud engineering team. We used Docker, Kubernetes (Amazon EKS), and Terraform to re-architect and migrate a critical legacy application to a scalable, resilient cloud-native stack on AWS.
B2B Logistics Inc.
6 Months
Cloud Architecture
AWS, Docker, EKS
A B2B logistics client was running a critical, monolithic application on aging on-premise servers. The system suffered from frequent downtime, slow performance during peak hours, and was nearly impossible to scale or update, creating a significant business risk.
Our strategy was a "Lift, Containerize, and Shift" approach. We aimed to re-architect the monolith into **microservices** to improve resilience and scalability. The entire infrastructure would be managed as code (IaC) to ensure replicable, secure, and automated deployments.
The first step was to carefully break down the monolithic application. We identified core services (e.g., 'User Auth', 'Shipment Tracking', 'Billing') and containerized each one using **Docker**. This allowed each service to be developed, deployed, and scaled independently, ending the "all-or-nothing" deployment risk of the monolith.
Using **Terraform**, we defined the entire cloud infrastructure—VPCs, subnets, EKS clusters, and databases—in code. This eliminated manual setup errors and allowed us to spin up identical staging, testing, and production environments in minutes.
We built a robust, automated CI/CD pipeline using **AWS CodePipeline** and **CodeBuild**. Now, when the client's developers push code, it is automatically tested, containerized, and deployed to the Kubernetes cluster with zero downtime. This transformed their feature release cycle from "quarterly" to "daily."
The migration was completed with zero data loss. The new cloud-native system was infinitely scalable, resulting in a 99.99% uptime. The client's development team could now deploy new features in minutes instead of weeks, and their operational costs were reduced by 30% by only paying for resources they used.
"Winsper BD didn't just move our app; they transformed our business. We're faster, more secure, and our ops costs are down 30%. The new automated pipeline is a dream for our dev team. They are true cloud experts." — CTO, B2B Logistics Inc.
99.99%
System Uptime
-30%
Operational Costs
Daily
Deployments (from Quarterly)
The biggest challenge was data migration from the old on-premise SQL servers to Amazon RDS with zero downtime. We learned that a "live-sync" and "final cutover" approach was essential. We set up a read-replica in the cloud and synced it for a week before the final switch, which made the cutover seamless and last only 5 minutes.
Abdullah Main
Abdullah Main
Amazon Web Services
Driving a 150% increase in organic traffic for a competitive online retailer.
This ongoing 12-month campaign involved our SEO and content teams. Using Ahrefs, Semrush, and Google Analytics, we developed a comprehensive, three-pronged strategy to dominate high-value keywords in a competitive national market.
Zenith Retail
12 Months (Ongoing)
SEO & Content
Ahrefs, Semrush
Zenith Retail, a national e-commerce store, was struggling to gain visibility in a highly competitive market. They were being outranked by major competitors on high-value, transactional keywords, and their organic revenue had plateaued. They needed a strategy to increase both traffic and, more importantly, organic sales.
Our strategy was to build "Topical Authority." We began with a deep technical SEO audit that found over 10,000 crawl errors, poor site speed, and a massive number of thin-content category pages that were hurting their rankings.
We launched a two-part content strategy. First, we optimized over 500 existing product and category pages with new, in-depth descriptions, meta titles, and schema markup. Second, we launched a "Top of Funnel" blog, creating long-form guides (e.g., "The Ultimate Buyer's Guide...") to capture research-intent traffic and build authority.
We executed a digital PR campaign, creating original research and infographics that we promoted to journalists and bloggers in their niche. This acquired high-authority backlinks that directly boosted the rankings of their key category pages.
We provided a 24/7 custom Looker Studio (formerly Data Studio) dashboard for the client. This pulled in data from Google Analytics, Google Search Console, and Ahrefs to show them real-time progress on keyword rankings, organic traffic, and (most importantly) organic revenue.
The campaign was a massive success. After 12 months, the client saw a 150% increase in organic traffic and a 110% increase in organic revenue. We successfully achieved first-page rankings for several high-competition "money" keywords, establishing Zenith Retail as a national authority in their space.
"We were stuck. Our organic growth was dead. Winsper BD came in, fixed our site's technical issues, and built a content strategy that just works. Our organic revenue has more than doubled. I can't recommend them enough." — Marketing Director, Zenith Retail
+150%
Increase in Organic Traffic
+110%
Increase in Organic Revenue
The biggest challenge was the client's faceted navigation (e.g., filtering by size, color, brand), which was creating thousands of duplicate, low-value URLs and wasting Google's crawl budget. We learned that an aggressive `robots.txt` disallow and a canonical tag strategy was crucial. By fixing this, we forced Google to focus on their *real* content, which accelerated our ranking gains.
Abdullah Main
Abdullah Main
Winsper BD
Securing top 3-pack rankings for a multi-location home service provider.
Over a 6-month campaign, our SEO team used Google Business Profile Manager, BrightLocal, and Ahrefs to execute a hyper-local strategy, transforming the client from "invisible" to a dominant force in their service areas.
5-Star Home Services
6 Months (Ongoing)
Local SEO
SEO Specialist
A home services company with 5 locations was invisible in local search results. They were losing business to smaller competitors who dominated the Google "Local Pack." Our goal was to increase local visibility and drive qualified, high-intent leads (phone calls and form fills) for all 5 service areas.
Our strategy focused on three pillars of local SEO: **Proximity, Prominence, and Relevance.** We began with a deep audit that revealed major issues: inconsistent Name/Address/Phone (NAP) information across 80+ directories and poorly optimized Google Business Profiles.
"Panicked Homeowner"
Has an immediate, urgent problem (e.g., "broken AC," "leaking pipe"). Is searching on their phone, ready to call the first trustworthy company they find in the Google Map Pack.
We executed a hyper-local SEO campaign focused on signals of relevance and prominence.
To convert the new traffic, we designed high-performance, geo-targeted service pages for each location (e.g., "Plumbers in [City]"). These pages featured local testimonials, maps, and a clear "Call Now" button, making it easy for users to take action.
Within 6 months, the client achieved top-3 rankings in the Local Pack for their main keywords in all 5 service areas. The "Panicked Homeowner" was now finding *them* first. This led to a 300% increase in qualified leads (calls and forms) from organic search and a 210% increase in new customers, delivering a massive ROI.
"Our phones started ringing off the hook. We went from invisible to being the first name people see. Winsper BD's local SEO work has been a total game-changer for our business." — Owner, 5-Star Home Services
+300%
Increase in Qualified Leads
Top 3
Map Pack Rank (5 Locations)
The most difficult part was the initial citation cleanup. The client's old data was listed incorrectly on dozens of obscure directories, which was hurting their authority. We learned that automated tools aren't enough; it required hours of manual outreach and verification. This foundational work, while tedious, was the key to building the "trust" Google needed to rank them.
Abdullah Main
Abdullah Main
Winsper BD
Developing a full brand identity from scratch for a new B2B software startup.
In an intensive 3-month "brand sprint," our team worked directly with the founders to build a complete brand identity. Using Figma and Illustrator, we went from initial concept to a full "Launch Kit" (website, pitch deck) ready for their seed funding round.
Connectly.ai
3 Months
Brand Strategy
Figma, Illustrator
Connectly.ai was a pre-seed startup with a brilliant AI product but no brand. They needed to go from "concept" to "market-ready" in 3 months to secure their next round of funding. We needed to create an identity that made them look like an established, professional, and trustworthy player in the AI space.
We ran a series of intensive, fast-paced workshops with the founders to define their brand DNA. We positioned them as the "approachable AI," a smart, reliable partner for non-technical teams, not a complex, intimidating tool.
Venture Capitalists & Early Adopters
Our initial goal was to build confidence with investors, followed by appealing to product managers and marketing leads at mid-size tech companies.
The identity had to feel modern and intelligent, but also human and approachable. We chose a clean, geometric logomark (representing data nodes connecting) and paired it with a vibrant, energetic color palette to stand out.
A bright, optimistic green was chosen as the primary accent to signify "growth" and "go," set against a professional dark-mode background.
With the identity set, we rapidly designed all the assets the founders needed for their launch and funding round.
The new brand identity gave the founders the confidence and professional image they needed. They successfully closed their $2.5M seed round, with investors specifically citing the "clear vision and professional branding" as a key factor in their decision.
"We had a great product, but Winsper BD made us look like a real company. We walked into our pitch meetings with a brand that was better than our funded competitors. We closed our $2.5M round, and this brand was a huge part of that." — CEO, Connectly.ai
$2.5M
Seed Round Closed
3 Months
From Concept to Launch
Working in a 3-month sprint to go from concept to a funded, market-ready brand meant there was zero room for error. We learned that intensive, daily workshops with the founders (instead of weekly check-ins) were crucial. This "deep-embed" model allowed us to align on vision instantly, skipping weeks of back-and-forth and making the tight deadline possible.
Abdullah Main
Abdullah Main
Winsper BD
Crafting a unique and memorable brand experience for a new coffee shop.
This 6-week project involved our brand strategist and lead designer. Using Illustrator, Photoshop, and InDesign, we built a complete physical and digital brand identity for "The Daily Grind," from logo and packaging to in-store menus.
The Daily Grind
6 Weeks
Brand Identity
Illustrator, InDesign
"The Daily Grind" was a new coffee shop aiming to create a welcoming "third place" for the local community. They needed a complete brand identity that communicated their commitment to high-quality, ethically-sourced coffee and a cozy, modern atmosphere, all while standing out in a crowded local market.
We positioned them as the "Community's Living Room." The brand needed to feel authentic, handmade, and warm, appealing to local creatives and professionals looking for a comfortable space to work or socialize. Every design choice was made to feel personal and non-corporate.
"Elena, 31"
A freelance writer and local resident. She seeks a cafe with great coffee, reliable Wi-Fi, and a comfortable vibe where she can work for hours. She values businesses that support local artists and sustainability.
The identity system was built on warm, earthy tones and handcrafted textures. We developed a custom, hand-lettered logotype to feel personal and unique. This was paired with a simple sans-serif for clarity on menus.
The palette is inspired by coffee, natural wood, and comfort.
We designed every physical touchpoint to ensure a cohesive experience, from the moment a customer sees the sign to the cup they hold.
The new brand identity was instrumental in the successful launch of The Daily Grind. The branding was widely praised on social media, with dozens of customers "Instagramming" the custom cups and packaging. This organic social proof helped the shop quickly establish a loyal customer base, giving them instant credibility and a packed house from week one.
"Winsper BD didn't just give us a logo, they gave us a *vibe*. People walk in and say it 'feels like home'—that was exactly what we wanted. Our custom cups are all over local social media, which is free marketing we couldn't have dreamed of." — Owner, The Daily Grind
100K+
Local Social Impressions (Month 1)
Full
Capacity From Week 1
The biggest challenge in the "artisanal" space is avoiding cliches (like coffee bean logos or burlap sack textures). We learned that "authenticity" comes from consistency. By using a custom hand-lettered logo and applying it thoughtfully—from the rubber stamp on loyalty cards to the embroidery on aprons—we created a unified system that feels genuine, not generic.
Abdullah Main
Abdullah Main
Winsper BD
Establishing thought leadership and driving inbound leads for a B2B client.
This ongoing content marketing campaign involves our SEO and content creation teams. Using Ahrefs, SurferSEO, and HubSpot, we are systematically building a lead-generation engine for a B2B SaaS client.
HR Solutions Inc.
Ongoing (9+ Months)
Content Marketing
Ahrefs, HubSpot
HR Solutions Inc. had an amazing product but their blog was inconsistent and failed to attract their target audience (HR managers). Their content wasn't ranking on search engines and provided little value, resulting in zero inbound leads. They were relying entirely on cold outbound sales.
Our strategy was to build "Topical Authority" around their core problem: "Employee Retention." We used a "Topic Cluster" model, creating one massive "Pillar Page" (e.g., "The Ultimate Guide to Employee Retention") and surrounding it with dozens of related "Cluster Posts" (e.g., "how to calculate attrition," "best employee exit interview questions").
"Brenda, 45"
An HR Manager at a 500-person company. She's overworked and measured on "employee turnover." She's searching Google for *solutions*, not *products*.
We ran a "Content Audit" to find and optimize existing posts, then built a 6-month editorial calendar based on competitor analysis and keyword research. Our process:
We created a consistent visual style for all content, from blog post headers to downloadable PDF checklists and eBooks, ensuring the brand felt professional and trustworthy.
Within 9 months, the blog's organic traffic increased by 800%. The new content strategy generated over 500 new marketing-qualified leads (MQLs) per month. The blog is now the primary driver of new business for the client, and their sales team has a steady stream of warm, inbound leads.
"Our blog went from a ghost town to our #1 lead source. Winsper BD's strategy didn't just get us traffic, it got us *customers*. Our sales team is now closing leads that found us through our content. It's a total transformation." — VP of Sales, HR Solutions Inc.
+800%
Increase in Organic Traffic
500+
New MQLs Per Month
The biggest challenge was patience. Content marketing is a long-term game. For the first 3-4 months, traffic growth was slow. We learned that consistent, high-quality publishing (even without immediate results) is what builds the "trust" with Google that leads to long-term, exponential growth. We also learned that one high-value eBook can be 10x more effective as a lead magnet than 20 simple checklists.
Abdullah Main
Abdullah Main
Abdullah Main
Producing a series of short-form videos for a viral marketing campaign.
This 4-week campaign was a high-speed production sprint. Our content and social media team managed everything from concept to editing, using After Effects and CapCut to produce 30+ videos for TikTok and Instagram Reels.
Fitness Apparel Brand
4 Weeks
Content Creation
TikTok, Instagram
A fitness apparel brand wanted to launch a viral marketing campaign on TikTok and Instagram Reels. The goal was to create a series of high-energy, engaging, and shareable videos that showcased the brand's personality and products in an authentic way, targeting a Gen Z audience that is highly skeptical of traditional advertising.
Our strategy was to *join* the conversation, not interrupt it. We focused on "trend-jacking" (adapting popular audio and video formats) and partnering with micro-influencers who already had the trust of our target audience.
"Gen Z Fitness Enthusiast"
Values authenticity over polish. Follows fitness creators for inspiration and entertainment. Highly active on TikTok and Reels. Trusts creator recommendations.
As the lead content agency, we oversaw the project from ideation to final edits in a 4-week sprint.
The final deliverables were a mix of "challenge" videos, relatable gym humor, and high-energy product showcases that felt native to the platform.
The campaign was a massive success. The video series garnered over 15 million views across platforms in the first month, saw a 400% increase in social media engagement, and led to a sold-out product line featured in the videos. The client's TikTok following grew from 1,000 to 50,000.
"I was skeptical about TikTok, but the Winsper BD team just *gets* it. 15 million views in a month... and our featured product sold out completely. It's insane. They turned our brand into a trend." — Founder, Fitness Apparel Brand
15M+
Video Views (30 Days)
+400%
Social Engagement
The biggest challenge was speed. Trends on TikTok die in 48 hours. We had to move from concept to final edit in less than a day. We learned that "perfection is the enemy of good" in this space. Using platform-native editing tools (like CapCut) and trusting our influencers' creative instincts led to more authentic and successful content than our polished, "over-produced" initial concepts.
Abdullah Main
Abdullah Main
5 Creators
Providing reliable 24/7 technical support and maintenance for enterprise clients.
This ongoing partnership involves our IT and Cybersecurity team acting as the fully-outsourced IT department for a 24/7 logistics enterprise. We provide proactive monitoring, a 15-minute response SLA, and a multi-layered security solution.
Enterprise Logistics
Managed IT Support
500+ Employees
<15 Min Response
Enterprise Logistics operates 24/7 and cannot afford a minute of downtime. Their previous in-house IT team was overwhelmed, leading to slow support responses, frequent server outages, and growing cybersecurity vulnerabilities. They needed a reliable partner to manage their complex infrastructure and provide rapid-response support to their 500+ employees.
Our strategy was to shift their IT from "reactive" (fixing what's broken) to "proactive" (preventing problems). We implemented a three-part service model: 24/7 Helpdesk, Proactive Monitoring, and a Multi-Layered Cybersecurity shield.
"Logistics Coordinator"
Works at 3 AM. If the system goes down, shipments stop. Needs immediate, expert support on the first call, not a ticket number for the next business day.
We became their fully-outsourced IT department, providing a comprehensive support package.
Our team integrates seamlessly with the client, providing everything from new employee onboarding and hardware procurement to critical incident response and security audits.
Since partnering with us, the client has achieved 99.99% system uptime, virtually eliminating downtime-related financial losses. Employee support tickets are now resolved 80% faster, and they have successfully passed all security and compliance audits, preventing any breaches.
"Winsper BD is more than a vendor; they're our IT department. Our systems are stable, our employees are supported 24/7, and I can finally sleep at night knowing our data is secure. Their 15-minute response time is no joke." — COO, Enterprise Logistics
99.99%
System Uptime
-80%
Ticket Resolution Time
The biggest challenge was the initial transition from their old, undocumented system. We had to reverse-engineer their entire network and server setup in the first month without causing disruption. We learned that creating a comprehensive "knowledge base" and documentation from day one is the single most important asset for providing fast, effective long-term support.
Abdullah Main
Abdullah Main
Winsper BD
Proactive maintenance and user support for a high-availability B2B application.
This ongoing technical partnership involves our support engineers acting as a dedicated "Level 2/3" support pod for a B2B SaaS client. Using Zendesk and Jira, we manage their entire support pipeline, ensuring platform stability and happy users.
B2B SaaS Co.
Technical Support
4-Hour Resolution
Zendesk, Jira
A B2B SaaS company needed a technical team to handle ongoing maintenance, bug fixes, and Level 2/3 support for their core application. Their internal engineering team was focused on building new features and couldn't be bogged down by support, so they needed a reliable partner to keep the platform stable.
Our strategy was to create a dedicated "Support Pod" that integrated directly with the client's engineering team via Slack and Jira. This pod would handle all incoming technical tickets, freeing the client's core team to focus 100% on new product development.
Level 2 & 3 Technical Support
We handle all bug verification, database queries, and code fixes for the existing platform, escalating only major architectural issues to the core team.
We set up a robust workflow to manage the entire process:
Our team manages the full support lifecycle, from a user reporting a bug to our developers pushing a hotfix to production.
Our team successfully reduced the average ticket resolution time by 60% and decreased the platform's critical bug backlog by 90%. This allowed the client's core team to launch 3 major new features, driving new revenue while we ensured existing customers remained happy and supported.
"Hiring Winsper BD for maintenance was the best decision we made. Our core team is finally building new features, and our bug backlog is the smallest it's ever been. They are professional, fast, and true partners." — Head of Engineering, B2B SaaS Co.
-60%
Ticket Resolution Time
-90%
Critical Bug Backlog
The biggest challenge was learning the client's complex, legacy codebase with minimal documentation. We learned that creating our own internal documentation as we solved tickets was the key. This "learn-and-document" process was slow at first, but after two months, our knowledge base allowed us to solve issues faster than the client's own team.
Abdullah Main
Abdullah Main
Winsper BD
Executing a high-ROI digital marketing strategy across Google & Social Media.
This ongoing paid media campaign involves our specialists managing a full-funnel strategy for a B2B client. Using Google Ads and LinkedIn Ads, we drove a 5x ROAS within the first 3-month sprint.
Growth Co.
Digital Marketing (PPC)
Google Ads, LinkedIn
Ongoing (3+ Months)
Growth Co. needed to rapidly generate qualified leads in a competitive B2B market. Their organic SEO efforts were slow to mature, and they needed a cost-effective way to drive high-intent traffic and conversions *fast* to meet their quarterly sales goals.
Our strategy was to "Capture & Nurture." We used Google Search Ads to capture high-intent, bottom-of-funnel (BOFU) users actively searching for a solution. We then used LinkedIn Ads to nurture brand awareness and retarget website visitors who didn't convert.
"Mid-Level Managers"
We targeted users by "Job Title" (e.g., Marketing Manager, Ops Director) and "Company Size" (100-500 employees) who fit their ideal customer profile.
A paid campaign is won through optimization. We implemented a rigorous A/B testing schedule for all assets:
We created a suite of high-performance ads and landing pages, all with a clear, direct call-to-action.
Within the first 3 months, we increased their qualified leads by 300% while simultaneously reducing their average cost-per-acquisition (CPA) by 50%. The campaign generated a 5x return on ad spend (ROAS) and created a predictable pipeline of new business.
"Winsper BD's PPC campaign turned on our lead-gen faucet. We were burning money before. They came in, optimized our campaigns, and delivered a 5x ROAS in the first 3 months. We now have a predictable source of leads." — CEO, Growth Co.
5x
Return on Ad Spend (ROAS)
+300%
Increase in Qualified Leads
The biggest challenge was the high Cost-Per-Click (CPC) for our client's main keywords, which were over $50. We learned that broad match was too expensive. By focusing on long-tail exact-match keywords (e.g., "Growth Co. vs [competitor]"), we captured users at the very end of the buying cycle, which dramatically lowered our CPA and improved lead quality.
Abdullah Main
Abdullah Main
Winsper BD
Building an engaged community and driving brand awareness across platforms.
This 6-month community-building campaign involved our social media and content teams. We developed and executed a full platform strategy for a D2C gaming brand, focusing on Instagram, Twitter, and Discord to foster a loyal, active community.
D2C Gaming Brand
6 Months
Social Media Mgmt
Discord, IG, Twitter
A direct-to-consumer gaming peripheral brand had great products but a non-existent social media presence. They wanted to build an authentic connection with their audience, foster a loyal community, increase engagement, and drive long-term customer value, not just short-term sales.
Our strategy was to treat social media as a "community hub," not a billboard. We defined a specific role for each platform to create a seamless ecosystem for their fans.
"Core Gamer, 22"
Values performance and aesthetics. Follows streamers and other gaming brands. Wants to feel "part of" a community and be recognized for their loyalty and setup.
We developed and executed the full strategy, acting as the brand's social media agency.
Our content focused on celebrating the community and showcasing the product in authentic, user-created settings.
The strategy resulted in a 250% growth in the brand's social following over 6 months. The Discord community grew from 0 to 20,000 active members, and the overall engagement rate on Instagram doubled, solidifying the brand's position as a community-first leader in the gaming space.
"Winsper BD built our community from scratch. Our Discord is now the heart of our brand, and our fans are our best marketers. The 'Setup of the Week' campaign was genius—our engagement is through the roof." — Community Manager, D2C Gaming Brand
+250%
Social Following Growth
20,000+
Active Discord Members
The biggest challenge was managing a 24/7 Discord community and scaling moderation. We learned that empowering "superfans" from within the community to become paid moderators was far more effective and authentic than hiring external staff. This "for the community, by the community" approach is now our standard for all community management projects.
Abdullah Main
Abdullah Main
Winsper BD
Building a high-conversion online store for a national fashion brand.
This was a 10-week e-commerce project. Our Shopify development team built a fully custom theme on Shopify Plus, integrating multiple third-party apps and focusing on mobile-first performance to maximize conversion rate.
Aura Apparel
10 Weeks
E-commerce Dev
Shopify Plus
Aura Apparel was a fast-growing fashion brand, but their old e-commerce site (on a different platform) was slow, not mobile-friendly, and couldn't handle their increasing traffic. They needed a new flagship store on Shopify Plus that was beautiful, fast, and built to convert, especially for their 80% mobile user base.
Our strategy was clear: optimize for the mobile checkout. Every design and development decision was prioritized by how it would impact mobile speed and user experience. We focused on a frictionless path from product discovery to purchase.
"Fashion-Forward Shopper, 25"
Shops primarily on Instagram and TikTok. Values brand aesthetic and a fast, easy checkout process (Apple Pay, Shop Pay). Will abandon a cart if the site is slow or clunky.
We designed and built a fully custom Shopify Plus theme from the ground up, focusing on performance and UX.
The final design provided a clean, image-forward experience that put the product front and center, with a streamlined checkout process.
The new store launched just before their peak holiday season and handled the traffic flawlessly. The mobile-first design and performance optimizations had an immediate and dramatic impact on their key business metrics.
"Our old site was slow and broken on mobile. Winsper BD built us a custom Shopify Plus store that is incredibly fast and beautiful. Our conversion rate shot up 60%, and our team can finally manage the site without calling a developer." — Founder, Aura Apparel
+60%
Conversion Rate
+40%
Average Order Value (AOV)
-50%
Page Load Time
The biggest challenge was migrating 50,000+ customer and order records from their old, obscure platform to Shopify Plus without data loss. We had to write custom scripts to clean and map the data. We also learned that optimizing third-party app scripts was just as important as optimizing our own theme code for achieving the sub-2-second load time.
Abdullah Main
Abdullah Main
Winsper BD
Developing a bespoke, high-performance theme for a specialty goods store.
This 12-week development project involved our WordPress and WooCommerce experts. We built a custom theme from scratch to handle complex product logic, including subscriptions and dynamic bundles, for a specialty food company.
Artisanal Food Co.
12 Weeks
WooCommerce Dev
WordPress, Woo
A specialty food company needed to sell their products online but required complex features that "off-the-shelf" themes couldn't handle. They needed product bundles, "Build-a-Box" subscriptions, and complex, region-locked shipping rules. They needed the power of WooCommerce but with a unique, high-end design.
Our strategy was to build a lightweight, custom theme from the ground up (a "blank slate") rather than modify a bloated pre-built theme. This gave us total control to build their complex features while ensuring the site remained fast and performant.
"The Foodie Gifter, 40"
Looking for a high-quality, unique gift. Appreciates a beautiful website and is willing to pay more for a custom bundle. Values a simple, secure checkout process.
As their development partner, we built a custom WooCommerce theme and plugin ecosystem tailored to their exact needs.
The final site provides a seamless, high-end shopping experience that makes it easy for customers to buy complex, configurable products.
The new site provided a seamless user experience that made it easy for customers to buy complex products. The subscription feature was a huge success, leading to a 30% increase in customer lifetime value (CLV). The client was able to manage their entire operation from one powerful, custom-built dashboard.
"We were told our 'Build-a-Box' idea was too complex for WooCommerce. Winsper BD built it from scratch, and it works perfectly. Our subscription revenue is up, and our customer lifetime value has increased 30%." — Owner, Artisanal Food Co.
+30%
Customer Lifetime Value (CLV)
100%
Custom-Built Solution
The biggest challenge was making the "Product Bundles" and "Subscriptions" plugins work together, as they were not designed for that. We had to dive deep into the WooCommerce core and write a custom "bridge" plugin. We learned that for complex e-commerce, a custom theme isn't just about looks—it's about building a clean foundation to support complex business logic without slowing the site to a crawl.
Abdullah Main
Abdullah Main
Winsper BD
Last Updated: November 2025
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Last Updated: November 2025
Welcome to Winsper BD. By accessing our website or purchasing our services, you agree to the following terms.
Winsper BD provides creative digital solutions — including web design, app development, branding, marketing automation, and related services — under written agreements or invoices.
After project completion and delivery:
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Winsper BD is not responsible for indirect damages, revenue loss, or third-party service issues resulting from client-side management after delivery.
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